You Can Partner With Us. Or You Can Become Part of Us.
On NNPOs, NNPPOs, the Nook Card, Nooklyft, and what happens when a social network stops selling ad space and starts building permanent commercial alliances
Every social network sells ad space and calls it partnership. A hospital pays to place a recruitment ad in the feed. A scrubs company sponsors a trending hashtag. A staffing agency buys a banner on the sidebar. The platform calls these organizations "partners," sends them a qu…
