Not Your Average Nookie. Just One Badass Cookie.
On edible brand architecture, intentional provocation, and the flourless dark berry cookie that holds a color palette, a currency, and a culture
Let's start with the name. Yes. We know. We named the signature object of our entire platform — the thing you send to a fellow nurse to say I see you, and you matter — after a word that makes HR departments nervous. We did it on purpose. And we'd do it again. Because her…