On the obvious case for engaging with Nursnook — no matter who you are, what you do, or what you're looking for
Common sense is the least common commodity in business. Everyone talks about innovation, disruption, moonshots, paradigm shifts. Nobody talks about the thing sitting right in front of them that obviously works if they'd just pick it up. This article is about the thing sitti…
On NNPOs, NNPPOs, the Nook Card, Nooklyft, and what happens when a social network stops selling ad space and starts building permanent commercial alliances
Every social network sells ad space and calls it partnership. A hospital pays to place a recruitment ad in the feed. A scrubs company sponsors a trending hashtag. A staffing agency buys a banner on the sidebar. The platform calls these organizations "partners," sends them a qu…